When to Hire a Consultant
When to Hire a Consultant Marketplace conditions can change quickly, calling business leaders to action, but what action do they need to take, and how? And when? While there are situations in which business leaders are able to overcome obstacles with the resources they have on staff, at other times they need help. When Does […]
Traditional Consultancy Model
What is the Traditional Consultancy Model and Why Does it So Often Fail? This article will provide an overview of traditional consultancy’s shortcomings, then offer a different model whose success is more sustainable. The mere mention that an organization’s leadership has decided to bring on a consultant is enough to stimulate eye rolls, crossing of […]
Core Values
Establishing a Business’s Core Values How and Why Your Core Values Matter When we consider what it means to establish a business’s core values, we turn to Greg McKeown’s book, Essentialism: The Disciplined Pursuit of Less. McKeown shares a pause worthy insight: “Live by design, not by default”. Essentialism is primarily geared towards motivating individuals […]
Target Audience
You Aren’t for Everyone; Identifying a Target Audience for Your Brand Who does your brand solve problems for? Everyone? Sure, maybe. But you can’t start there. Promoting your brand, your services, and your products to the world at large, will never be economically viable for your marketing budget, or effectively deliver news about what you […]
B2B Partnerships
Why B2B Partnerships are Critical to Your Business Part One of a Two Part Series on B2B Partnerships and Why Networking Doesn’t Have to Suck! Developing B2B partnerships are critical to your success. We’ve all heard the popular refrain, “No man is an island”. The phrase reminds us humans are interconnected, thrive in community, and […]
Networking for Business Partnerships
Why Networking for Business Partnerships is Vital Part Two in A Two Part Series on Building B2B Partnerships and Why Networking Doesn’t Have to Suck! In the first part of this series, we discussed why and how B2B partnerships can be critical to your business. In part two of this series, we’re discussing networking (the key component […]
WBENC-Certified
WBENC-Certified Women’s Business Enterprise: What The Certification Is and Why Your Woman-Owned Business Needs It If your business is 51 percent owned, controlled, operated, and managed by a woman or women, it’s time to consider pursuing your WBENC Certification. When a company boasts the WBENC Certification (referred to as “We-bank”), or Women Business Enterprise National […]
Human Centric Marketing
Human Centric Marketing We understand—your brand means the world to you. The problem is, it doesn’t to your consumer. Why does human-centric marketing matter? To most accurately position and market your brand, remember that your brand is not the most important part of the equation—the individual ultimately encountering your brand is. So decenter yourself and […]
Case Study: Story Louisville
Story Louisville From a One-Woman Show to 13 Employees in Seven Months, Company Culture Included The ‘Story’ What started off as a shared studio space in 2015, has grown into Story Louisville, one of Louisville, Kentucky’s first co-working spaces for independent, remote, and creative workers. This growth took place based on the vision and leadership of […]
Case Study: Plesk
Plesk Open Eye helped Plesk chart a path to growth by identifying trends in their own customer base. The Challenge Improve relationships with current Americas customers while building the foundation of service and reliability for new ones. Plesk is one of the largest, most well-known brands in the web hosting control panel market; however, in […]
