Brand & Marketing
Good decisions start with good information. Market Research engagements help organizations better understand the people they serve, the audiences they hope to reach, and the perceptions that shape behavior and decision-making.
Using a combination of qualitative and quantitative methods, we uncover the insights behind the data, helping you evaluate opportunities, test assumptions, refine messaging, and make strategic decisions with confidence.
The output goes beyond a stack of data. We synthesize what we learned, what it means, and what to do next, translating research into actionable recommendations your team can put to work immediately.
Organizations preparing to launch a new initiative, enter a new market, rebrand, evaluate audience needs, or sharpen how they communicate with the people they serve, support, or seek to reach.
A comprehensive research report combining qualitative interviews and quantitative survey data, including key findings, audience segments, message testing, strategic recommendations, and practical guidance for implementation.​
Most organizations have a strong mission. The challenge is that how it gets communicated to funders, clients, partners, and staff is often inconsistent, underdeveloped, or hasn't kept pace with where the organization is now.
Brand Strategy engagements bring that clarity. The work covers the full foundation: mission, vision, and values articulation; logo and visual identity; brand guidelines; voice and tone; and messaging by audience. The output is a cohesive brand system your team can use consistently, whether they're writing a grant narrative, updating the website, or posting on social.Using a combination of qualitative and quantitative methods, we uncover the insights behind the data, helping you evaluate opportunities, test assumptions, refine messaging, and make strategic decisions with confidence.
The output goes beyond a stack of data. We synthesize what we learned, what it means, and what to do next, translating research into actionable recommendations your team can put to work immediately.
Organizations preparing to launch, rebrand, or bring consistency to how they communicate across channels and audiences.
Mission, vision, and values documentation; logo and visual identity; brand guidelines; brand voice and tone guide; and audience-specific messaging frameworks.
A brand without a plan to activate it stays on the shelf. Marketing Strategy and Content Planning engagements turn your brand into a working communications system, with a clear strategy for where you show up, what you say, and how often.
That work includes a marketing plan built around your goals and audiences, a content strategy that connects your programs and priorities to the topics your audience is searching for, and an editorial calendar that makes the work manageable for your team. For organizations that need more than a plan, ongoing social media management is available as an add-on, covering content creation, scheduling, and performance reporting on a monthly retainer basis.
Organizations that have a clear mission but no structured plan for communicating it, and teams that need a realistic, executable content system.
A marketing plan, content strategy, and editorial calendar. Optional ongoing social media management available as a monthly retainer.
Your website is often the first substantive interaction someone has with your organization. It needs to do more than look good. It needs to be clear, fast, accessible, and built around what your visitors are trying to find.
Website Development engagements cover strategy, design, and build. The process starts with understanding your audiences and what they need from the site, then moves through wireframing, design, and development to a site that reflects your brand, serves your visitors, and gives your team the tools to keep it current without outside help.
Organizations launching a new site, rebuilding an outdated one, or redesigning following a rebrand or strategic shift.
A fully designed and developed website, built to your brand standards, optimized for search, and documented so your team can manage it independently.
A strong offering without a clear launch plan is a missed opportunity. Go-to-Market Strategy engagements take the guesswork out of how you reach your audience, which channels to prioritize, and what to say to whom. The result is a plan specific enough to execute on day one and flexible enough to evolve.
Organizations launching a new program, service, or earned-revenue line and looking for a clear plan for the audience, channels, message, and first 90 days of execution.
A written go-to-market plan covering audience definition, channel mix, messaging by segment, launch checklist, 6-month KPIs, and a 90-day execution roadmap.
Why B2B Partnerships are Critical to Your Business Part One of a Two Part Series on B2B Partnerships and Why Networking Doesn’t Have to Suck! Developing B2B partnerships are critical
Get to Know our Experts: Christian Dawson Open Eye relies on the amazing talent of our Experts, whose experience and capabilities span the globe and a variety of industries. This
Get to Know our Experts: Hilary B. Osborne Open Eye relies on the amazing talent of our Experts, whose experience and capabilities span the globe and a variety of industries.
