Paitra has been a social media strategist and manager for over eight years, working with clients in a variety of different industries, and coordinating content according to the specific brand needs of a business. She has a Bachelor of Arts degree with a Specialization in Business, which has allowed her to combine her creative and entrepreneurial skills. With her educational background, she is able to understand the different perspectives of enterprise development and entrepreneurship, while blending artistic, technological, communicative, and business studies.