Consumer & Brand Research Partner
Brooke Edge is a researcher and strategist with a PhD in Media Studies and Communications. She has directed solutions and insights development for research and advertising agencies, and prior to academia worked as a features reporter in Prague, Czech Republic. Brooke’s academic research focused on healthcare messaging in popular media, qualitative analysis of audience response, and strategic communications to underserved populations. Brooke has conducted consumer and brand research and strategy efforts for clients including Google, AARP, Brown-Forman, among many others. She also thrives on community involvement, serving as a board leader for numerous Louisville-based non-profit organizations.
Your brand serves real people in the real world. You’ve got to spend time learning about those people and those worlds in order to accurately position and promote what you can bring to their lives.
— Brooke EdgeOrganizational Risks: A Close Look at Strategic Risk Organizational risks fall into three categories: strategic risks, operational risks, and financial risks. This article will explore strategic risks in depth; we
What is Strategic Planning and Why is a Strategic Plan Important? Part one of a three-part series on strategic planning and goal setting in your business New year’s resolutions, goal
Get to Know our Experts: Brandon J. Roy Open Eye relies on the amazing talent of our Experts, This Q&A will help you get to know what experiences Brandon J.
