Consumer & Brand Research Partner
Brooke Edge is a researcher and strategist with a PhD in Media Studies and Communications. She has directed solutions and insights development for research and advertising agencies, and prior to academia worked as a features reporter in Prague, Czechia. Brooke’s academic research focused on healthcare messaging in popular media, qualitative analysis of audience response, and strategic communications to underserved populations. Brooke has conducted consumer and brand research and strategy efforts for clients including Google, AARP, and Brown-Forman, among many others. She also thrives on community involvement, serving as a board leader for numerous Louisville-based non-profit organizations.
Your brand serves real people in the real world. You’ve got to spend time learning about those people and those worlds in order to accurately position and promote what you can bring to their lives.
— Brooke EdgeWhen Startup Consulting Can Benefit Your New Business The challenges to startups are many, and insights into how to overcome them can feel distant. Hiring a qualified startup consultant is
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Fractional CFO: A Creative Solution to Managed Business Growth Written by Anne Shoemaker At its most basic level, business is simple – invest human or financial resources into the creation
