Consumer & Brand Research Partner
Brooke Edge is a researcher and strategist with a PhD in Media Studies and Communications. She has directed solutions and insights development for research and advertising agencies, and prior to academia worked as a features reporter in Prague, Czech Republic. Brooke’s academic research focused on healthcare messaging in popular media, qualitative analysis of audience response, and strategic communications to underserved populations. Brooke has conducted consumer and brand research and strategy efforts for clients including Google, AARP, Brown-Forman, among many others. She also thrives on community involvement, serving as a board leader for numerous Louisville-based non-profit organizations.
Your brand serves real people in the real world. You’ve got to spend time learning about those people and those worlds in order to accurately position and promote what you can bring to their lives.
— Brooke EdgeHuman Centric Marketing We understand—your brand means the world to you. The problem is, it doesn’t to your consumer. Why does human-centric marketing matter? To most accurately position and market
Social Impact Consulting: Here to Stay? Written by Anne Shoemaker It’s not uncommon for 21st century businesses to tout the positive social impact their business has on a community and
Establishing a Business’s Core Values How and Why Your Core Values Matter When we consider what it means to establish a business’s core values, we turn to Greg McKeown’s book,
