Consumer & Brand Research Partner
Brooke Edge is a researcher and strategist with a PhD in Media Studies and Communications. She has directed solutions and insights development for research and advertising agencies, and prior to academia worked as a features reporter in Prague, Czechia. Brooke’s academic research focused on healthcare messaging in popular media, qualitative analysis of audience response, and strategic communications to underserved populations. Brooke has conducted consumer and brand research and strategy efforts for clients including Google, AARP, and Brown-Forman, among many others. She also thrives on community involvement, serving as a board leader for numerous Louisville-based non-profit organizations.
Your brand serves real people in the real world. You’ve got to spend time learning about those people and those worlds in order to accurately position and promote what you can bring to their lives.
— Brooke EdgeWBENC-Certified Women’s Business Enterprise: What The Certification Is and Why Your Woman-Owned Business Needs It If your business is 51 percent owned, controlled, operated, and managed by a woman or
The Biggest Challenges Entrepreneurs Face When Starting a Business — and How to Overcome Them The most common challenges entrepreneurs can expect to face when starting a business. Starting a
Organizational Risks: A Close Look at Strategic Risk Organizational risks fall into three categories: strategic risks, operational risks, and financial risks. This article will explore strategic risks in depth; we
